Earning money from content on Facebook requires meeting the platform partner monetisation policies and the eligibility thresholds for the specific monetisation product, then setting up payouts with tax and banking details.
Eligibility thresholds and the products themselves change regularly, and they differ by country. Any specific follower or view threshold published elsewhere should be verified against the platform own current documentation before you rely on it.
Eligibility Requirements at a Glance
Monetisation eligibility generally depends on the following.
- Meeting the platform partner monetisation policies and community standards
- Meeting the content monetisation policies, which govern what content can earn
- A page or account in good standing, without recent policy violations
- Meeting the audience and engagement thresholds for the specific product
- Being in a country where the product is available
- Being of the minimum age required
- A verified payout account with valid tax and banking details
Identification and Account Requirements
Identity verification is required before payouts, and the name on your payout account must match your verified identity. Mismatches are the most common cause of payouts being blocked.
Accounts must generally be in good standing, and recent violations of community standards or monetisation policies can suspend eligibility even where thresholds are met.
Documents and Verification Required
You will need identity documentation for verification, banking details for payouts, and tax information. South African creators are generally asked for tax residency information, and tax withholding may apply on certain earnings.
Earnings from content are taxable income in South Africa and must be declared. Keep records of what you earn, since the platform will not do your tax for you.
Fees, Limits and Service Conditions
Payout thresholds apply, meaning earnings accumulate until they reach a minimum before being paid out. This can mean waiting several cycles when starting out.
Revenue share terms and eligibility thresholds are set by the platform and change. Building a business on a single platform monetisation product carries real risk, since terms can change with limited notice.
Beware of services offering to fast-track monetisation or to sell followers or engagement. These breach platform policies and commonly result in permanent loss of monetisation eligibility.
How to Apply, Open or Activate
Check the platform own current documentation for the specific product and your country, since this is the only reliable source and it changes.
Set up tax and banking details accurately at the outset, since correcting them later can delay payouts by cycles.
Confirm current requirements, fees and limits with the provider directly, since these change and provider terms are what govern.
Frequently Asked Questions
What do I need to monetise on Facebook?
Compliance with the partner and content monetisation policies, an account in good standing, the audience thresholds for the product, availability in your country, and a verified payout account.
What are the follower thresholds?
They differ by product and country and change regularly. Verify against the platform own current documentation rather than third-party figures.
Is the income taxable?
Yes. Earnings from content are taxable income in South Africa and must be declared. Keep your own records.
Can I buy followers to qualify?
No. Buying followers or engagement breaches platform policies and commonly results in permanent loss of monetisation eligibility.
Confirm current eligibility requirements with the platform own documentation for your country, and confirm your tax obligations with SARS or a registered tax practitioner. Browse all consumer service requirements.