Amazon Affiliate Program Requirements in 2025: What You Need to Know

If you’ve been considering joining the Amazon Affiliate Program, understanding the program’s requirements is essential. The primary Amazon Affiliate Program Requirements in 2025 focus on having a vibrant, original platform that is live and operational, such as a website, blog, app, or social media channel.

Essential Requirements for Amazon Affiliates

To be eligible for the Amazon Affiliate Program in 2025, you need an active platform that features original content. This platform must not be under construction or have placeholder content. For websites, having at least 10 accurate and recent posts published in the past 60 days is necessary. Similarly, apps need to be freely available in major app stores, and supported social media channels include Facebook, Instagram, Twitter, YouTube, TikTok, and Twitch.

The 180-Day Sales Rule

A critical requirement you must meet is to make at least three qualified sales within your first 180 days after joining. Failing to meet this requirement could lead to the rejection or termination of your account.

Additional Core Requirements

1. Disclosure of Affiliate Relationship: You must clearly disclose your affiliate relationship on every page containing affiliate links.

2. Comprehensive Privacy Policy: Your platform must have a comprehensive privacy policy in place.

3. Dynamic Price Displays: Avoid static price displays; instead, use Amazon’s API or “Check Price” buttons to ensure accuracy.

4. Direct and Honest Linking Practices: Amazon links must be direct with no cookie manipulation, promoting only approved content or product categories.

5. Proper Marketing Disclosures: Follow specific terms of service for social media and email marketing disclosures.

6. Accurate Tax and Payment Details: You need to submit accurate tax and payment details at the time of application.

Traffic and Engagement Thresholds

Amazon does not enforce a specific minimum traffic threshold, but having between 500 and 1,000 monthly visitors or social followers can increase your approval chances. The approval process includes a qualitative review of your audience and engagement.

Common Reasons for Application Rejection

Several factors can lead to application rejection, such as insufficient original content, incorrect use of affiliate links, non-compliance with program guidelines, or failing to generate the required qualifying sales within 180 days.

Joining the Program

To join the program, complete the following steps via the Amazon Associates portal:

• Fill out all necessary personal and channel information.
• Add your website, app, or social channel details.
• Finalize your tax and payment information.

Maintaining compliance with all Amazon Affiliate Program Requirements is crucial to avoid account termination. With a solid understanding of the requirements, you can navigate the application process effectively, maximizing your potential as an Amazon affiliate. For more comprehensive guidance, check out this Amazon Affiliate Marketing for Beginners Guide.